A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.
UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI our job to balance aesthetic appeal with technical functionality.
Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively.
AVISIQ works with company owners, directors, managers or marketing professionals to create assets for marketing strategies. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
Visual identity graphic design focuses on the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color.
Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors.
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