In simple terms, public relations is a strategized process of managing the release and spread of organization-related information to the public to maintain a favorable reputation of the organization and its brands. This process focuses on:
A public relations specialist drafts a specialized communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and a strong relationship with the target audience.
The main objective for AVISIQ is to maintain a positive reputation of the brand and maintain a strategic relationship with the public, prospective customers, partners, investors, employees and other stakeholders which leads to a positive image of the brand and makes it seem honest, successful, important, and relevant.
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